Automation Systems
Zapier Webinar Funnel - SalesKick to Facebook Conversions API
Automated the webinar registration and purchase funnel for an AI education institute using Zapier and server-side tracking integrations.
Zapier Automation & Tracking Specialist
Business summary
- Operations automation • Automate inbound/outbound communications with fast routing
- Eliminated repetitive manual steps across the workflow
- Faster response time and fewer missed handoffs
- Error handling and edge-case coverage to reduce operational risk.
What I built
I built multi-step Zapier Zaps that capture new SalesKick form submissions and webinar registrations via Webhooks by Zapier, route leads through conditional Paths for segmentation, and send server-side conversion events to the Facebook (Meta) Conversions API. This includes passing hashed user data (email, phone, name) and event IDs to ensure accurate attribution, improved tracking reliability, and reduced cost-per-lead. The system keeps SalesKick, landing pages, and Meta Ads fully synchronized in real time.
Improved conversion tracking accuracy, reduced cost-per-lead, and better Meta Ads optimization through reliable server-side attribution.
Architecture
A simple operating path with explicit ownership.
Challenges
- Ensuring accurate event deduplication between browser and server events
- Maintaining consistent data mapping across SalesKick and Meta CAPI
- Handling edge cases in webhook delivery and retries
Results
- More accurate attribution reporting
- Lower cost-per-lead
- Improved ad campaign optimization
- Reduced manual tracking errors
Tech Stack
Gallery
