Automation Systems
Cold-Calling Agency Automation - Make.com, GHL & Google Sheets
Designed a scalable automation system for a cold-calling agency using Make.com, GoHighLevel, and Google Sheets to manage outbound calling, CRM updates, and appointment booking across multiple client accounts.
Make.com Automation Engineer
Business summary
- Built multi-client cold-calling automation infrastructure across 10+ sub-accounts.
- Automated outbound workflows, CRM updates, and reporting pipelines.
- Improved booking speed and reduced manual coordination between tools.
- Implemented error handling and multi-client workflow isolation.
What I built
Built a modular Make.com automation architecture where prospect data is pulled from Google Sheets, processed through variable mapping and HTTP API calls to dialer systems, and written back with call outcomes. Created separate scenario layers per client sub-account (10+ environments) including CRM updates in GoHighLevel, calendar booking automation, Facebook lead ingestion, Webflow sync, and timezone-aware scheduling using PST formatting logic.
Enabled scalable cold-calling operations across multiple client organizations with automated CRM synchronization and reporting.
Architecture
A simple operating path with explicit ownership.
Challenges
- Managing 10+ isolated client automation environments
- Ensuring data consistency across CRM and sheets
- Handling API failures and retry logic
- Timezone and scheduling alignment issues
- Preventing cross-client data leakage
Results
- Scaled automation across multiple client accounts
- Reduced manual outbound coordination
- Improved booking conversion speed
- Increased operational reliability across workflows
Tech Stack
Gallery
