System Architecture

Creator Ambassador Program Ops - Creator Operations Architecture

Designed a multi-system creator operations architecture using Airtable as the central data layer and Make.com + Zapier as orchestration engines, connecting onboarding, CRM, referrals, community access, performance tracking, and crypto payouts into a unified system.

Systems Architect / Automation Engineer

Creator Ambassador Program Ops - Creator Operations Architecture project preview

Business summary

Designed a modular creator operations architecture for onboarding, tracking, and payouts.
Eliminated manual workflows across ambassador management, contracts, and reporting.
Improved operational clarity through structured lifecycle-based system design.
Enabled scalable automation across CRM, referrals, communication, and payments.

What I built

Architected a modular creator operations system with Airtable as the system of record and 10+ linked bases covering applications, onboarding, payouts, and performance analytics. Defined event-driven workflows across the ambassador lifecycle: application intake → CRM sync → contract onboarding → FirstPromoter referral activation → Discord role provisioning → performance tracking → payout execution via Radom API. Implemented Make.com for core lifecycle orchestration and Zapier for event routing, notifications, and integrations such as Klaviyo email flows and Discord automation. Integrated YouTube and Instagram APIs to sync creator performance metrics into Airtable dashboards for real-time visibility across 65 ambassadors and 101M+ views.

Unified fragmented creator operations into a scalable, event-driven automation system for ambassador lifecycle management and payouts.

Architecture